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Title details for Baked In by Alex Bogusky and John Winsor - Available

Baked In

Creating Products and Businesses That Market Themselve

by Alex Bogusky and John Winsor
ebook
1 of 1 copy available
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1 of 1 copy available
The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.

Formats

  • Kindle Book
  • OverDrive Read
  • PDF ebook
Kindle restrictions

subjects

Languages

  • English

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