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The Long Tail

Why the Future of Business Is Selling Less of More

by Chris Anderson

eBook

3 of 3 copies available

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What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.
However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.
The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.


Expand title description text
Publisher: Hachette Books

Kindle Book

  • Release date: July 11, 2006

OverDrive Read

  • ISBN: 9781401384630
  • Release date: July 11, 2006

EPUB eBook

  • ISBN: 9781401384630
  • File size: 1573 KB
  • Release date: July 11, 2006

PDF eBook

  • ISBN: 9781401384630
  • File size: 2040 KB
  • Release date: July 11, 2006


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3 of 3 copies available

Formats

Kindle Book
OverDrive Read
EPUB eBook
PDF eBook

subjects

Business Nonfiction

Languages

English

Levels

Lexile® Measure: 1230

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.
However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.
The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.


Expand title description text
  • Details

    Publisher:
    Hachette Books

    Kindle Book
    Release date: July 11, 2006

    OverDrive Read
    ISBN: 9781401384630
    Release date: July 11, 2006

    EPUB eBook
    ISBN: 9781401384630
    File size: 1573 KB
    Release date: July 11, 2006

    PDF eBook
    ISBN: 9781401384630
    File size: 2040 KB
    Release date: July 11, 2006

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB eBook
    PDF eBook
  • Languages
    English
  • Levels
    Lexile® Measure: 1230
  • Reviews

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